We turn spatial data into business intelligence

Turn location data into
better business decisions.

We combine spatial data, analytics and AI to help companies understand places, enrich their own workflows, and quantify the economic potential of candidate locations.

What we do

Two ways to turn place into commercial intelligence.

Use Space Intel to strengthen your own analytical stack, or to underwrite candidate locations with transparent ranges for revenue, profitability and ROI.

Spatial intelligence for your own stack

Spatial Data & Intelligence

Structured spatial datasets, enrichment and derived features that feed directly into your existing models, analytics and AI workflows.

POIs · addresses · demographics · mobility · accessibility · catchments · competition

Flagship offering

Location Economics

Candidate locations → spatial and business data → AI-assisted forecasting → revenue, profitability and ROI → investment decision.

Quantify uncertainty with confidence ranges and downside, base and upside scenarios.

01

Best Location & Coverage

Hyper-local trade-area modeling, candidate-site scoring, and network-level coverage analysis tied directly to unit economics — every recommendation underwritten by real demand geography and defensible contribution margin per location, with sensitivities your finance team can stand behind.

02

Revenue & demand forecasting

Site-level sales, footfall, and demand forecasts that fuse mobility, demographics, competition, and your own performance data — delivered with confidence intervals you can plan against.

03

Customer segmentation & targeted marketing

Place-based segmentation that connects who your customers are with where they are — so every campaign lands closer to revenue.

04

Supply chain & last-mile optimization

Optimize warehouses, dark stores, and last-mile nodes against real demand geography — including emerging drone and aerial delivery layers planned around airspace, demand density, and operational constraints.

05

Competitive intelligence

Monitor competitor footprints, openings, and catchment overlap in near real time to defend share and identify under-served white space.

06

Smart city & public sector solutions

Location analytics, spatial data infrastructure, and planning support for municipalities and NGOs — from pedestrian-priority street studies to district-wide GIS systems.

How it works

From spatial data to an investment decision.

Start with the level you need. We can supply enriched spatial inputs, analyse markets, or quantify the economic potential and uncertainty of a candidate location.

  1. 01

    Feed your models

    Use structured spatial data, enrichment and derived features in your existing models, analytics and AI workflows.

  2. 02

    Analyse your markets

    Turn place-based signals into market, catchment, competition and network intelligence your teams can act on.

  3. 03

    Underwrite locations

    Estimate revenue, profitability and ROI across downside, base and upside scenarios before committing capital.

Illustrative forecast · not a customer result

Location A — Berlin

A decision range, not a promise: expected economics are shown with the drivers and uncertainties that can move the result.

Confidence: Medium–High

€1.05M

Expected revenue

€230K

Expected EBITDA

23%

Expected ROI

€780K–€1.28M

Revenue range

78%

Probability ROI >15%

Key drivers

Catchment demand, accessibility, nearby competition and operating assumptions.

Major uncertainties

Ramp-up speed, local conversion, competitor response and input-data coverage.

Scenarios

DownsideBaseUpside

Case studies

From business problem to quantified decision.

Four place-based projects showing how spatial data becomes intelligence, a measurable outcome and a clearer decision. Every figure below comes from the existing project evidence.

Two-stage venue scoring for a Berlin screen-network operator

ClickClickPlay is a Berlin managed digital-signage operator — it installs street-facing and in-venue screens in Spätis, cafés, gyms and retail chains, then runs them end to end: hardware, content, remote monitoring, one monthly fee. Because placement quality directly drives their unit economics, growth depended on one question their field team could never answer before knocking on a door: is this venue actually worth a screen? We built the model that answers it — and it scales to any city and any venue category.

Video demo of the dashboard.

Business problem

Placement was guesswork. Venues that looked right on a walk-through often underperformed once installed, and there was no way to rank corridors or vet a location before the sales visit — so every pitch was a gamble on foot traffic, install feasibility and owner appetite.

Approach

A two-stage engine. First, score the Kiez: feeder-street density, business momentum and rent trajectory rank every neighbourhood corridor. Then drill to venue level — footfall, installability and revenue gap per address. Where open data had no usable address, we reconstructed one from the road network and neighbouring businesses, lifting coverage from 70% to ~99%.

Spatial intelligence

12,000+ businesses across Berlin and Brandenburg classified into 13 sectors and 89 categories, with every street scored for advertising value and rankings anchored on measured pedestrian counts rather than assumptions. The Prenzlauer Berg pilot put the Schönhauser Allee corridor first at 77.8/100 — feeder-street density 100/100, ~19,000 pedestrians a day.

Built to scale

The engine is city-agnostic by design: it runs on open street, business and footfall data, so a new market is a data load rather than a new project. The same 13-sector / 89-category taxonomy re-scores any venue type — cafés, gyms, retail franchises, hotels, medical practices — and the two-stage logic (rank the corridor, then the address) holds whether the target is 20 screens in one district or a national rollout. Address reconstruction is what makes it portable: coverage stays near-complete even where open data is patchy.

Outcome

A working workflow for the sales team: pick an area, narrow to a category, export a ranked venue list — know it before knocking. Best fit is multi-location operators, where the value compounds with every additional site.

  • Two-stage model covering Berlin and Brandenburg — 12,000+ businesses across 13 sectors and 89 categories, every street scored on advertising value.
  • Address coverage lifted from 70% to ~99% by reconstructing addresses from the road network and neighbouring businesses.
  • Street rankings anchored on measured pedestrian counts, not assumptions.
  • Pilot corridor (Schönhauser Allee) scored 77.8/100, feeder-street density 100/100, ~19,000 daily pedestrians.
  • Early installs with a 6-location Späti operator drove +25% coffee sales and +15% liquor sales within three weeks.
  • Repeatable by design — a new city or venue category is a data refresh, not a new build.

Usable address coverage (%)

Before70%
After99%

+25%

Coffee sales uplift (3 weeks)

12,000+

Businesses analysed

ClickClickPlay treats screens as infrastructure. The screen network is the product; the scoring engine is what tells it where to grow next.

Project visuals

From the case study

Example of the map view — Berlin and Brandenburg coverage, 12,000+ businesses clustered by sector: food & drink, food retail, retail, health & beauty, leisure & services.
Example of the street detail view — Wilmersdorfer Straße: 25,000 pedestrians/day counted, street score filtered 95.5 → 64.0, with all 30 businesses broken down by category.
What the model is placing — a ClickClickPlay display installed in a Berlin kiosk, the venue decision each score resolves.
The second revenue lever — an in-venue screen promoting campaigns to customers already inside the store.

Location-based growth for a green delivery startup

Vego is a vegan and vegetarian food-delivery startup operating an electric courier fleet on the Asian side of Istanbul. To scale sustainably, they needed to know exactly which neighborhoods to enter next — and in what order — to unlock the most profitable growth.

Business problem

A growing operation with no spatial visibility into where loyal versus churning customers clustered, and no data-driven way to choose new service areas for its restaurant network.

Approach

We standardized internal order data alongside open demographic and competitor datasets, then ran spatial RFM analyses on order frequency, basket size and total spend to segment customers by location.

Spatial intelligence

Two parallel growth scenarios — one weighted toward residents, one toward daytime workers — were correlated to surface priority expansion zones and forecast service-area profitability for restaurants in the network.

Outcome

A prioritized expansion roadmap, restaurant-level service areas and a supply-chain plan — now powering Vego's next investment round and growth strategy.

  • Roadmap covering 12+ target neighborhoods across Istanbul's Asian side (~5M residents, ~1.8M daytime workers).
  • Restaurant-level service areas projected to lift order volume by 25–35% in priority zones.
  • Avg. delivery distance cut from 2.3 km to 1.6 km, driving a 26% reduction in cost per order alongside the volume uplift.

Order volume uplift in priority zones

25–35%

0%50%

Avg. delivery distance (km)

Before2.3km
After1.6km

−26%

Cost per order reduction

Project visuals

From the case study

Operating context — Vego's electric courier network across the Asian side of Istanbul.
Spatial RFM analysis segmenting customers by order frequency, basket size and spend.
Correlated growth model — green tones mark priority expansion zones across districts.
Restaurant-level service areas with forecasted profitability in target districts.

Developing an integrated spatial data infrastructure for Eyüpsultan Municipality, Istanbul

As one of Istanbul's most historically significant and spatially complex districts, Eyüpsultan requires an integrated, data-driven urban management approach capable of supporting large-scale planning, infrastructure and governance decisions. To strengthen the municipality's decision-making capacity, a comprehensive GIS database was developed by integrating datasets produced by municipal departments, public institutions and open-data sources into a single spatial platform.

Business problem

Urban datasets related to planning, infrastructure, demographics, transportation and land use existed across disconnected systems and in multiple formats, limiting the municipality's ability to compare, analyze and manage information collectively. The absence of an integrated spatial data infrastructure made it difficult to produce coordinated, evidence-based planning and service decisions at the neighborhood and district scales.

Approach

Datasets were collected from municipal departments, public institutions and open-data sources through institutional coordination and official data requests. Raster, CAD, textual and GIS datasets were standardized, georeferenced and spatialized within a unified coordinate system.

Spatial intelligence

The resulting 50 GB geodatabase was organized under 15 main thematic categories — administrative boundaries, socio-economic structure, election data, land use, transportation, infrastructure, geological structure, natural assets, conservation areas, zoning plans and urban transformation — with 400+ subcategories, layers and thematic datasets enabling integrated visualization, querying, classification and spatial analysis.

Outcome

A municipality-wide spatial decision-support system serving Eyüpsultan — enabling evidence-based planning at parcel, building and network scale.

  • Single platform serving ~430,000 residents across 25 neighborhoods and ~242 km².
  • Unified 50 GB of data, 15 thematic categories and 400+ layers previously siloed across departments.
  • Cross-department data cycle improved from 3.4 days to 0.8 days — a ~76% faster turnaround on planning queries.

50 GB

Unified data

400+

Thematic category layers

Data cycle (days)

Before3.4d
After0.8d

Project visuals

From the case study

Hydrology layer — drinking-water network, historical İSKİ lines, dams, ponds, watershed boundaries and flood-risk zones across the district.
Citizen demand layer — projects, requests and complaints mapped against neighborhood population (2021) and socio-economic development index.
Heritage layer — urban conservation area, Istanbul Land Walls World Heritage Site buffer, monumental trees and registered civil-architecture examples.
Integrated land-use layer — residential, industrial, military, forest, agricultural and conservation zones with sport, health, market, park and cultural facilities.

Data-driven pedestrianization and walkability analysis for Istanbul's Historic Peninsula

A spatial decision-support model was developed to identify which streets within Istanbul's Historic Peninsula should be pedestrianized or redesigned as pedestrian-priority corridors. The study integrated multiple spatial variables — slope, cultural heritage density, commercial activity, public transportation accessibility, pedestrian mobility and user perception — into a unified analytical framework.

Business problem

Pedestrianization decisions within the Historic Peninsula were often evaluated through fragmented approaches focused primarily on physical street conditions. The district's complex urban structure, tourism intensity, historical layers and pedestrian dynamics required an integrated methodology capable of identifying streets with the highest pedestrian-oriented transformation potential.

Approach

Multiple spatial datasets were produced, standardized and integrated into a road-network database. Variables such as street slope, cultural inventory density, non-residential land-use intensity, public transportation mobility and survey-based mobility perception were weighted to generate a pedestrianization / walkability score for each street segment.

Spatial intelligence

Using spatial interpolation, network analysis and multi-criteria evaluation (AHP), all datasets were analyzed through street centerline geometries — enabling a comparative assessment of pedestrian-oriented transformation potential across the Historic Peninsula.

Outcome

A data-driven pedestrianization prioritization model for the Historic Peninsula — a spatial decision-support framework for public-space design, mobility planning and sustainable urban transportation strategies.

  • Covers the ~15 km² UNESCO-listed district hosting ~400,000 residents and 15M+ annual visitors.
  • Scored 1,000+ street segments and surfaced the top ~10% with the highest pedestrian-transformation potential.
  • Walkable public space expanded by 22–23% along the highest-impact corridors.
  • Projected +9% uplift in tax revenue from commercial units along these corridors, driven by higher pedestrian footfall.

Walkable public space expansion

22–23%

0%50%

Tax revenue from corridor commercial units (indexed)

Before100
After109

1,000+

Street segments scored

Project visuals

From the case study

Public-transport accessibility — rail stations, 750 m pedestrian catchments and daily ridership intensity across the peninsula.
Cultural heritage density — concentration of registered monuments and historic inventory along the road network.
Commercial intensity — point-of-interest density of retail and non-residential uses fused with the street network.
Pedestrianization synthesis — final walkability score per street segment combining function, mobility, accessibility and cultural-heritage criteria.

Founders

Built by operators of spatial intelligence.

Space Intel is led by two urban planners who have spent their careers turning location data into operating decisions — across global quick commerce and the planning of one of the world's most complex cities.

Portrait of Jafar Najafli

Jafar Najafli

Co-founder · Group Senior Manager, Footprint Strategy at Delivery Hero

Connect on LinkedIn

Previously · Delivery Hero · Getir · KEYM · ITU · YTU

Berlin-based urban planner with 10 years of deep GIS expertise and global location-strategy leadership across retail, quick commerce and urban development. Studied City and Regional Planning at Yıldız Technical University; MSc from Istanbul Technical University in spatial analytics, location strategy and real-estate development. Recognition & languages: Winner of the 2024 Yukselish (Ascension) National Competition in strategic project management out of 16,000 participants. Speaks English, German, Turkish, Azerbaijani and Russian.

  • Footprint optimization at scale: As Group Senior Manager at Delivery Hero, leads footprint optimization across 65 countries after architecting the company's proprietary location intelligence platform — already powering 90+ strategic openings and closures and over €16M in annual savings.
  • Quick-commerce growth leadership: At Getir, led a 10-person GIS team that scaled the dark-store network to 153 sites across 9 countries, lifting site profitability by 40% and cutting the site-selection cycle by 35%.
  • Public-sector & smart-city delivery: At KEYM (Turkey's leading urban renewal center), delivered 40+ spatial risk and real-estate evaluations across 9 municipal projects in Turkey and Uzbekistan, and led the Tashkent Urban Transformation initiative — securing €4.6M in development funding.
Footprint optimizationLocation intelligenceGIS & 3D GISCommercial economicsProject managementStakeholder leadership
Portrait of Melih Yılmaz

Melih Yılmaz

Co-founder · Head of Urban Strategy, Design and Transformation

Connect on LinkedIn

Previously · Historic Peninsula Administration · İlke Planning · Mese Urban Lab · YTU

Istanbul-born urbanist (1992) with a BSc in City and Regional Planning and an MSc in Urban Design from Yıldız Technical University. More than a decade of experience across urban planning, urban design and spatial strategy.

  • Public-sector leadership: Since 2019, embedded within the public administration responsible for Istanbul's Historic Peninsula, today serving as Head of Urban Strategy, Design and Transformation.
  • Private practice & co-founding: Began in real-estate valuation and development, then joined İlke Planning — one of Türkiye's leading private planning firms — as Project Coordinator. Co-founded Space Intel and Mese Urban Lab.
  • Academia & publications: Lectures at university level on sustainable urbanism, mobility and urban design. Publishes on energy-efficient planning, smart urbanism, spatial data and location intelligence.
  • Awards: Recurring winner in national and international urban planning and design competitions.
Urban strategyUrban designSpatial data analyticsProject managementAcademic leadership

Contact us

Turn your next location question into a decision.

Ask for a location forecast, spatial dataset or market analysis. Our Berlin or Istanbul team will respond within one business day.

Headquarters

Berlin

Branch

Istanbul

General inquiries
info@space-intel.org